About SAMA HARI SDN. BHD.
At SAMA HARI SDN. BHD., we believe that everyday moments should be filled with quality, convenience, and joy. As a leading fast-moving consumer goods (FMCG) company in Malaysia, we are committed to enriching the lives of Malaysians by offering a diverse range of trusted products that touch both the homes and hearts of our consumers.
Our mission is clear: to be the most reliable and preferred partner in building strong brands and enterprises within the FMCG industry. We take pride in offering a thoughtfully curated selection of consumer and lifestyle products that seamlessly fit into the daily routines of families across the nation.
Our Brands:
Al Khair: Dedicated to the wellbeing of families, Al Khair offers essential food and beverages that bring comfort and enjoyment to every home. We’re committed to delivering quality products that support a healthier, happier lifestyle.
Bunna: Elevating the art of coffee, Bunna delivers exceptional coffee creations that awaken the senses and inspire productivity. Each cup is crafted to fuel the passion and ambition of those who strive for excellence in their daily pursuits.
Valita: Valita is your smart choice for everyday food options, providing consumers with convenient, wholesome meals that fit the pace of modern life. With Valita, we make healthy eating simple and accessible.
Mersal: Mersal takes you on a nostalgic journey with its authentic traditional coffee, expertly crafted to evoke the rich flavors and timeless rituals of classic coffee traditions.
A Passion for Quality
Our extensive product range reflects our deep understanding of Malaysia’s love for coffee. From Express Saudi Coffee and Turkish blends to Espresso, American Coffee, and Karak Tea, we offer a variety of premium coffee products that cater to the evolving tastes of consumers. Each item in our portfolio is crafted with precision, ensuring that every sip delivers an experience worth savoring.
A Commitment to Excellence
At SAMA HARI, we are more than just a distributor—we are passionate about forging lasting relationships with our consumers and partners. Our commitment to innovation, quality, and trust sets us apart as we continuously strive to meet the changing needs of the Malaysian market.
Join us on our journey to bring quality, inspiration, and joy to the everyday lives of Malaysians.
About Al Khair Brands
Since 1966, Al Khair has been a pioneer in the coffee industry and food imports, deeply rooted in Saudi Arabian heritage. With over five decades of excellence, Al Khair has set the benchmark for quality, driven by the belief that everyone should have access to premium products that enhance their lives.
From the very beginning, Al Khair has been captivated by the art of coffee-making. This passion continues to grow, starting with the careful cultivation of coffee trees and extending through the meticulous harvesting of precious beans. Each step of the process is guided by precision, utilizing the latest technology and techniques to uphold the highest standards.
Al Khair’s unwavering commitment to innovation and excellence carries through to the final stages of processing and exporting. Every detail is attended to, ensuring that the finest quality products are delivered, where each cup reflects the brand’s dedication to tradition, craftsmanship, and superior taste.
Our Values
Pioneering Spirit
Our passion for innovation and exploration enhances both the lives of our consumers and our business operations. Our spirit of pioneering means spreading optimism everywhere.
Mastery and Quality
We continuously aim to learn, improve, and master every task we undertake, positioning ourselves as the benchmark for quality.
Goodness From The Heart
Goodness is woven into the fabric of our identity – it resides in our name, intentions, products, and hearts. We genuinely care about the wellbeing of everyone who interacts with our brand.
Urgency
We diligently utilize every moment to enhance and deliver value to our brand communities, ensuring we always fulfill our promises.
Nurturing Our Communities
Making a tangible difference requires collective action. We believe in operating as a community with shared values and objectives to ensure that our positive influence extends to everyone.