About SAMA HARI SDN. BHD.

At SAMA HARI SDN. BHD., we believe that everyday moments should be filled with quality, convenience, and joy. As a leading fast-moving consumer goods (FMCG) company in Malaysia, we are committed to enriching the lives of Malaysians by offering a diverse range of trusted products that touch both the homes and hearts of our consumers.

Our mission is clear: to be the most reliable and preferred partner in building strong brands and enterprises within the FMCG industry. We take pride in offering a thoughtfully curated selection of consumer and lifestyle products that seamlessly fit into the daily routines of families across the nation.

Our Partner Brands:

  • DoubleDare (Egypt): Bringing fun, bold, and adventurous flavor mashups to the Malaysian beverage scene. DoubleDare offers premium, exciting carbonated fruit drinks designed for those who love vibrant taste experiences.

  • SNAPS (Egypt): A premium line of crisp, non-alcoholic malt beverages. Perfect for modern lifestyles, SNAPS delivers sophisticated refreshment in both classic and exciting fruit flavors.

  • Al Khair Natural (Pakistan): For over 20 years, Al Khair Natural Pakistan has been dedicated to helping people improve their physical well-being by providing pure, premium herbal products—such as traditional miswak, organic oils, and premium honey—aligned with a healthy lifestyle.

  • Green Valley Natural (Pakistan): Rooted in the power of nature, Green Valley offers pure, nature-driven skincare and wellness solutions, specializing in herbal soaps, therapeutic balms, and premium essential oils that revitalize daily routines.

A Passion for Quality

Our extensive product range reflects our deep understanding of Malaysia’s love for natural, premium products and refreshing lifestyle beverages. From bold fruit drinks and crisp malt refreshments, to our range of pure natural honey and health-enhancing products like Miswak, Rose Water, Almond Oil, and the Black Seed (Kalonji) range, we offer solutions crafted for modern lifestyles. Our skincare and personal care collection—featuring natural Turmeric, Charcoal, and Neem herbal soaps alongside therapeutic essential oils—delivers the pure power of nature directly to your daily routine. Every product we distribute is selected with precision, ensuring that each experience is pure, revitalizing, and truly worth savoring.

A Commitment to Excellence

At SAMA HARI, we are more than just a distributor—we are passionate about forging lasting relationships with our consumers and partners. Our commitment to innovation, quality, and trust sets us apart as we continuously strive to meet the changing needs of the Malaysian market.

Join us on our journey to bring quality, inspiration, and joy to the everyday lives of Malaysians.

Our Values

Pioneering Spirit

Our passion for innovation and exploration enhances both the lives of our consumers and our business operations. Our spirit of pioneering means spreading optimism everywhere.

Mastery and Quality

We continuously aim to learn, improve, and master every task we undertake, positioning ourselves as the benchmark for quality.

Goodness From The Heart

Goodness is woven into the fabric of our identity – it resides in our name, intentions, products, and hearts. We genuinely care about the wellbeing of everyone who interacts with our brand.

Urgency

We diligently utilize every moment to enhance and deliver value to our brand communities, ensuring we always fulfill our promises.

Nurturing Our Communities

Making a tangible difference requires collective action. We believe in operating as a community with shared values and objectives to ensure that our positive influence extends to everyone.